| 000 | 01047nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140113150118.0 | ||
| 008 | 140113b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070682160 | ||
| 028 |
_aVariety Books Publishers Distributors, _bB-10, Street No.2, West Vinod Nagar, Delhi-92 _cInvoice No. IN786 _d04/01/2014 |
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| 082 |
_211th _a658.83420973 HAW |
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| 100 |
_aHawkins, Del I. _a; Mothersbaugh, David L. _a; Mookerjee, Amit. |
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| 245 |
_aConsumer behavior _b: building marketing strategy _c/ Del I Hawkins; David L Mothersbaugh; Amit Mookerjee |
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| 250 |
_a11th ed. _bSpecial Indian Edition. |
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| 260 |
_aBoston _a; New Delhi _b: TMH, _c2010. |
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| 300 |
_axxix, 866 p. _b: ill., graph. _e+CD-ROM _g(12 Cm.) |
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| 365 | _f690 | ||
| 440 | _aMcGraw-Hill Higher education. | ||
| 655 |
_bManagement. _b, Marketing strategy. _b, Consumer behavior _b, United states. _b, Market survery. _b, Hawkins, Del I. _b, Mothersbaugh David L. _b, Mookerjee, Amit. _b, and Consumer behavior : building marketing strategy. |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c10207 _d10207 |
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