000 01013nam a22002057a 4500
003 SNU
005 20140114101935.0
008 140114b xxu||||| |||| 00| 0 eng d
020 _a9788131759394
028 _aVariety Books Publishers Distributors,
_bB-10, Street No.2, West Vinod Nagar, Delhi-92
_cInvoice No. IN786
_d04/01/2014
082 _27th
_a658.8 LOV
100 _aLovelock, Christopher
_a; Wirtz, Jochen
_a; Chatterjee, Jayanta
245 _aServices marketing
_b: people, technology, strategy
_c/ Christopher Lovelock; Jochen Wirtz; Jayanta Chatterjee
250 _a7th ed.
260 _aDelhi.
_b: Pearson.,
_c2011.
300 _axxi, 683 p.
_b: ill.
_c; 28 cm.
365 _f660
655 _bManagement.
_b, Marketing.
_b, Marketing -- Management.
_b, Professions -- Marketing.
_b, Service industries -- Marketing.
_b, Customer services -- Marketing.
_b, Wirtz, Jochen.
_b, Chatterjee, Jayanta.
_b, Loveloack, Christopher.
_b, and Services marketing : people, technology, strategy.
942 _2ddc
_cBOOK
999 _c10222
_d10222