000 00840nam a22002657a 4500
003 SNU
005 20140619132945.0
008 140619b xxu||||| |||| 00| 0 eng d
020 _a9780078028922
028 _a;Global Alliance Book Distributors.
_b;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
_c;808
_d;17/6/2014
082 _a658.8 RUD
100 _aKerin, Roger A.
_a; Rudelius, William.
_a; Hartley, Steven William.
245 _aMarketing
_c: the core
250 _a5th
260 _aNew York, NY
_b : McGraw-Hill/Irwin
_c, 2013.
300 _axlvii, 507 p.
_b: col. ill., col. maps
_c; 28 cm.
365 _b10831
655 _aMarketing.
655 _aManagement.
655 _aConsumer behavior.
655 _aMarketing research.
655 _aKerin, Roger A.
655 _aand Marketing : the core.
942 _2ddc
_cBOOK
999 _c11269
_d11269