| 000 | 00606nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140625123511.0 | ||
| 008 | 140625b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788175543119 | ||
| 028 | _aHCL | ||
| 082 | _a658.827 CHE | ||
| 100 | _aCheverton, Peter | ||
| 245 |
_aUnderstanding brands _c/ Peter Cheverton |
||
| 260 |
_aLondon ; Philadelphia _b: Kogan Page, _c2006. |
||
| 300 |
_ax, 139 p _b: ill _c; 23cm |
||
| 655 | _aBrand name products. | ||
| 655 | _aProduct management. | ||
| 655 | _aCREATIVITY | ||
| 655 | _aPeter Cheverton | ||
| 655 | _aMANAGEMENT | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c12499 _d12499 |
||