000 00738nam a22002297a 4500
003 SNU
005 20140626173123.0
008 140626b xxu||||| |||| 00| 0 eng d
020 _a9781591397663
028 _aHCL
082 _a658.87 RAN
100 _a Rangan, V. Kasturi
_a; Bell, Marie
245 _aTransforming your go-to-market strategy
_b: the three disciplines of channel management
_c/ V Kasturi Rangan
260 _aBoston
_b: Harvard Business School Press
_c, ©2006.
300 _ax, 289 p.
_b: ill.
_c; 25 cm.
655 _aMarketing channels -- Management.
655 _aBusiness logistics.
655 _aPhysical distribution of goods.
655 _aV Kasturi Rangan
655 _aManagement
942 _2ddc
_cHCL
999 _c12843
_d12843