| 000 | 00688nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140626232827.0 | ||
| 008 | 140626b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780470025918 | ||
| 028 | _aHCL | ||
| 082 | _a658.8 MAZ | ||
| 100 | _aMazur, Laura | ||
| 245 |
_aConversations with marketing masters _c/ Mazur, Laura |
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| 260 |
_aChichester ; Hoboken, NJ _b: John Wiley, _c©2007. |
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| 300 |
_a236 p. _b: ill _c; 24 cm. |
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| 655 | _aPhilip Kotler : the founding father | ||
| 655 | _aDavid Aaker : brand equity trailblazer | ||
| 655 | _aJean-Claude Larreche : marketing strategy master | ||
| 655 | _aMazur, Laura | ||
| 655 | _aMANAGEMENT | ||
| 942 |
_2ddc _cHCL |
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| 999 |
_c12983 _d12983 |
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