000 00713nam a22002297a 4500
003 SNU
005 20140629195249.0
008 140629b xxu||||| |||| 00| 0 eng d
020 _a9788120332652
028 _aHCL
082 _a658.872 MAT
100 _aRick Mathieson
245 _aBranding unbound
_b: the future of advertising, sales, and the brand experience in the wireless age
_c/ Rick Mathieson
260 _aNew York
_b: AMACOM
_c, ©2005
300 _a(ix, 244 p.)
_b: ill.
_c; 22 cm.
655 _aMobile commerce.
655 _a Product management.
655 _aBUSINESS & ECONOMICS -- Marketing -- Telemarketing.
655 _aRick Mathieson.
655 _aManagement
942 _2ddc
_cHCL
999 _c13532
_d13532