000 00619nam a22002297a 4500
003 SNU
005 20140630203254.0
008 140630b xxu||||| |||| 00| 0 eng d
020 _a9780743232135
028 _aHCL
082 _a658.827 AAK
100 _aDavid A Aaker
245 _aBuilding strong brands
_c/ David A Aaker
260 _aNew York
_b; London : Free
_c, ©2002.
300 _a380 p.
_b: ill.
_c; 24 cm.
655 _aBusiness names -- Management.
655 _aBrand name products -- Management.
655 _aMerknamen.
655 _aDavid Aaker.
655 _aManagement
942 _2ddc
_cHCL
999 _c13718
_d13718