| 000 | 00733nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140702194545.0 | ||
| 008 | 140702b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780060517120 | ||
| 028 | _aHCL | ||
| 082 | _a658.8 MOO | ||
| 100 | _aGeoffrey A Moore | ||
| 245 |
_aCrossing the chasm _b: marketing and selling high-tech products to mainstream customers _c/ Geoffrey A Moore |
||
| 260 |
_aNew York _b: Collins Business Essentials _c, 2006 |
||
| 300 |
_axxi, 227 p. _b: ill. _c; 21 cm |
||
| 655 | _aSelling -- High technology. | ||
| 655 | _aHigh technology -- Marketing. | ||
| 655 | _aTechnological innovations -- Marketing. | ||
| 655 | _aGeoffrey A. Moore | ||
| 655 | _aMarketing | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c14066 _d14066 |
||