000 00712nam a22002297a 4500
003 SNU
005 20140702213212.0
008 140702b xxu||||| |||| 00| 0 eng d
020 _a9780814402436
028 _aHCL
082 _a620.0068 PET
100 _aChuck Pettis
245 _aTechnoBrands
_b: how to create & use "brand identity" to market, advertise & sell technology products
_c/ Chuck Pettis
260 _aNew York
_b: AMACOM
_c, ©1995.
300 _axiii, 222 p.
_b: ill.
_c; 24 cm.
655 _aHigh technology -- Marketing.
655 _aTechnological innovations -- Marketing.
655 _aBrand name products.
655 _aChuck Pettis
655 _aMarketing
942 _2ddc
_cHCL
999 _c14109
_d14109