000 00673nam a22002177a 4500
003 SNU
005 20140711192230.0
008 140711b xxu||||| |||| 00| 0 eng d
020 _a9780684825809
028 _aHCL
100 _aMarc H Meyer
_a; Alvin P Lehnerd
245 _aThe power of product platforms
_b: building value and cost leadership
_c/ Marc H Meyer; Alvin P Lehnerd
260 _aNew York
_b: Free Press
_c, ©1997.
300 _axiv, 267 p.
_b: ill.
_c; 24 cm.
655 _aNew products -- Management.
655 _aProduct management.
655 _aManaging product platforms
655 _aMarc H Meyer
655 _aManagement
942 _2ddc
_cHCL
999 _c15021
_d15021