| 000 | 00840nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140717134209.0 | ||
| 008 | 140717b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781591392101 | ||
| 028 |
_a;Brijwasi Book Distributors. _b;H-87,Lalita Park, Laxmi Lagar,Delhi. _c;BW/002608 _d;03/07/2014 |
||
| 082 | _a658.802 KUM | ||
| 100 |
_aKumar, Nirmalya _a; Kotler, Philip. |
||
| 245 |
_aMarketing as strategy _b : understanding the CEO's agenda for driving growth and innovation. _c/ Nirmalya Kumar. |
||
| 260 |
_aBoston, Mass. _b : Harvard Business School Press _c, ©2004. |
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| 300 |
_axv, 270 p. _b: ill. _c ; 24 cm. |
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| 365 | _b995 | ||
| 655 | _aMarketing. | ||
| 655 | _aStrategic planning. | ||
| 655 | _aStrategic Segments. | ||
| 655 | _aKumar,Nirmalya. | ||
| 655 | _aand Marketing as strategy. | ||
| 942 |
_2ddc _cBOOK |
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| 999 |
_c15506 _d15506 |
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