| 000 | 00680nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140723142059.0 | ||
| 008 | 140723b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780029170458 | ||
| 028 | _aHCL | ||
| 100 | _a Jean-Noël Kapferer | ||
| 245 |
_aStrategic brand management _b : new approaches to creating and evaluating brand equity _c/Jean-Noël Kapferer |
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| 260 |
_aNew York : Free Press ; Toronto _b: Maxwell Macmillan Canada _c, ©1992. |
||
| 300 |
_a v, 341 p. _b : ill. _c ; 25cm. |
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| 655 | _aBrand name products -- | ||
| 655 | _aManagement. | ||
| 655 | _aJean-Noël Kapferer | ||
| 655 | _aManagement | ||
| 655 | _aPortfolio | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c16202 _d16202 |
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