000 00735nam a22002537a 4500
003 SNU
005 20140724215325.0
008 140724b xxu||||| |||| 00| 0 eng d
020 _a9780072471468
028 _aHCL
082 _a658.5752 ULR
100 _aUlrich, Karl T.
245 _aProduct design and development
_c/ Karl T. Ulrich
250 _a3rd ed.
260 _aNew York
_bMcGraw-Hill Irwin
_c2004
440 _aMcGraw-Hill/Irwin series in marketing
655 _aMcGraw-Hill/Irwin series in marketing
655 _aProduct design and development
655 _aKarl T. Ulrich
655 _aIndustrial management
655 _aIndustrial engineeering
655 _anew products -- management
942 _2ddc
_cHCL
999 _c18225
_d18225