000 00792nam a22002417a 4500
003 SNU
005 20140727160036.0
008 140727b xxu||||| |||| 00| 0 eng d
020 _a9780471485247
028 _aHCL
082 _a658.575 KAH
100 _aKahn, Kenneth B.
245 _aThe PDMA handbook of new product development
_c/ Kenneth B Kahn; Product Development & Management Association.
250 _a2nd ed.
260 _aHoboken, N.J.
_b: Wiley
_c, ©2005.
300 _axiii, 625 p.
_b: ill.
_c; 24 cm.
655 _aNew products -- United States -- Management -- Handbooks, manuals, etc.
655 _aProduct management -- United States -- Handbooks, manuals, etc.
655 _aMarketing.
655 _aKenneth B Kahn
655 _aManagement
942 _2ddc
_cHCL
999 _c18893
_d18893