| 000 | 00709nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140728181402.0 | ||
| 008 | 140728b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780471455165 | ||
| 028 | _aHCL | ||
| 082 | _a658.8 KOT | ||
| 100 |
_aKotler, Philip _aTrias de Bes, F |
||
| 245 |
_aLateral marketing _b: new techniques for finding breakthrough ideas _c/ Philip Kotler |
||
| 260 |
_aHoboken, NJ _bWiley _c2003 |
||
| 300 |
_axvi, 206 p. _b: ill. _c24 cm. |
||
| 655 | _aLateral marketing : new techniques for finding breakthrough ideas | ||
| 655 | _aFernando Trias de Bes | ||
| 655 | _aPhilip Kotler | ||
| 655 | _aMarketing -- Management. | ||
| 655 | _aBusiness books | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c20482 _d20482 |
||