000 00707nam a22002537a 4500
003 SNU
005 20170317153135.0
008 140807b xxu||||| |||| 00| 0 eng d
020 _a9780074517802
020 _a0074517805
028 _aHCL
028 _a:Donated by Ms. Anju Hariharan
082 _a659.1 MOH
100 _aMohan, Manendra
245 _aAdvertising Management
_b : Concepts and Cases
_c/Manendra Mohan
260 _aNew Delhi
_b: Tata McGraw-Hill
_c, ©1989.
300 _a418 p.
_b: ill.
655 _a Advertising.
655 _aAdvertising -- Management.
655 _aAdvertising -- Case studies.
655 _aManendra Mohan
655 _aManagement
942 _2ddc
_cHCL
999 _c23254
_d23254