000 00833nam a22002297a 4500
003 SNU
005 20140811201714.0
008 140811b xxu||||| |||| 00| 0 eng d
020 _a9780029110454
028 _aHCL
082 _a658.812 GAL
100 _aGale, Bradley T.
_a; Wood, Robert Chapman
245 _aManaging customer value
_b: creating quality and service that customers can see
_c/ Bradley T Gale; Robert Chapman Wood
260 _aNew York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York
_b: Maxwell Macmillan International
_c, ©1994.
300 _axxii, 424 p.
_b: ill.
_c; 25 cm.
655 _aQuality of products -- Evaluation.
655 _aConsumer satisfaction -- Evaluation.
655 _aMarketing -- Management.
655 _aBradley T Gale
655 _aManagement
942 _2ddc
_cHCL
999 _c23562
_d23562