| 000 | 00789nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140814202101.0 | ||
| 008 | 140814b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070520332 | ||
| 028 | _aHCL | ||
| 082 | _a658.8 RAP | ||
| 100 |
_aRapp, Stan _aCollins, Thomas L. |
||
| 245 |
_aThe new maximarketing _b: The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy _c/ Stan Rapp |
||
| 260 |
_aNew York _bMcGraw-Hill _c1995 |
||
| 300 |
_axx, 330 p. _b: ill. _c24 cm. |
||
| 655 | _aStan Rapp, Thomas L. Collins | ||
| 655 | _aMaxiMarketing : the new direction in advertising, promotion, and marketing strategy | ||
| 655 | _aMarketing. | ||
| 655 | _aAdvertising | ||
| 655 | _aSales marketing | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c23949 _d23949 |
||