000 00892nam a22002537a 4500
003 SNU
005 20140820203128.0
008 140820b xxu||||| |||| 00| 0 eng d
020 _a9780743236706
028 _aHCL
082 _a659.2 ALS
100 _aAlsop, Ronald J.
245 _aThe 18 immutable laws of corporate reputation
_b: creating, protecting, and repairing your most valuable asset
_c/ Ronald J. Alsop
260 _aNew York
_bFree Press
_c2004
300 _axii, 306 p.
_c; 24 cm.
440 _aWall Street journal book
655 _aRonald Alsop
655 _aThe 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
655 _aWall Street journal book
655 _a Corporate image.
_z
655 _a Brand name products -- Management.
655 _a Corporations -- Public relations.
942 _2ddc
_cHCL
999 _c24563
_d24563