| 000 | 00613nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20141019131917.0 | ||
| 008 | 141019b xxu||||| |||| 00| 0 eng d | ||
| 028 | _aHCL | ||
| 082 | _a338.761004 ROD | ||
| 100 | _aRodgers, F.G. ; Shook, Robert L. | ||
| 245 |
_aThe IBM Way _bInsights into the World's Most Successful Marketing Organization _cF G Rodgers; Robert L Shook |
||
| 260 |
_aNew York _b Harper & Row _c1986 |
||
| 300 |
_a;xiv, 235 pages _b:ill. _c;24cm. |
||
| 655 | _aInternational Business Machines Corporation. | ||
| 655 | _aComputers -- Marketing -- Case studies. | ||
| 942 |
_2ddc _cHCL |
||
| 999 |
_c39012 _d39012 |
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