| 000 | 00605nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20141118222639.0 | ||
| 008 | 141118b xxu||||| |||| 00| 0 eng d | ||
| 028 | _aHCL | ||
| 082 | _a658.827 KAP | ||
| 100 | _aKapferer, Jean-noel | ||
| 245 |
_aStrategic Brand Management _b: New Approaches to Creating and Evaluating Brand Equity _c/ Jean-noel Kapferer |
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| 260 |
_aLondon _b; Global Business Press _c, 1992. |
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| 300 | _a230 p. | ||
| 655 | _aStrategic Brand Management | ||
| 655 | _aBrand Management | ||
| 655 | _aBrand Equity | ||
| 655 | _aJean-noel Kapferer | ||
| 942 |
_2ddc _cHCL |
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| 999 |
_c39157 _d39157 |
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