| 000 | 00881nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20151110105847.0 | ||
| 008 | 151105b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332542204 | ||
| 028 |
_a:Researchco Books & Periodicals Pvt.Ltd _b:4735/22, 2nd floor,Prakash Deep Building,New Delhi _c:RBPPL-48364/2015-16 _d13/11/2015 |
||
| 082 | _a658.827 KEL | ||
| 100 |
_aKeller, Kevin Lane _a;Parameswaran,Ambi M.G. _a;Jacob,Isaac |
||
| 245 |
_aStrategic brand management _b: building, measuring and managing brand equity _c/Kevin Lane Keller |
||
| 260 |
_aNew Delhi _b:Person Education _c,2013 |
||
| 300 |
_axxix,586p. _c;25 cm |
||
| 655 | _aManagement | ||
| 655 | _a;Product management | ||
| 655 | _a;Brand name products | ||
| 655 | _a;Strategic brand management : building, measuring and managing brand equity | ||
| 655 | _a;Kevin Lane Keller | ||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c44746 _d44746 |
||