| 000 | 01275nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20160527122830.0 | ||
| 008 | 160317b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749465155 | ||
| 028 |
_a:Researcho Books & Periodicals Pvt. Ltd. _b:4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi _c:RBPPL-50169/2015-16 _d:22/02/2016 |
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| 028 |
_a:Researcho Books & Periodicals Pvt. Ltd. _b:4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi _c:RBPPL-48940/2016-17 _d:06/05/2016 |
||
| 082 | _a658.8343 KAP | ||
| 100 | _aKapferer, Jean-Noël | ||
| 245 |
_aThe new strategic brand management _b advanced insights and strategic thinking _c/ Jean-Noël Kapferer |
||
| 250 | _a5th ed. | ||
| 260 |
_aLondon _b: Kogan Page, _c2015 |
||
| 300 |
_axviii, 492p _c24cm. |
||
| 365 | _b4107 | ||
| 365 | _b4035 | ||
| 655 | _aManagement | ||
| 655 | _a Brand name products -- Management. | ||
| 655 | _a Brand name products -- Management. | ||
| 655 | _aBusiness & Economics - Marketing -- Research. | ||
| 655 | _aJean-Noël Kapferer | ||
| 655 | _aand The new strategic brand management : advanced insights and strategic thinking | ||
| 942 |
_2ddc _cBOOK |
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| 999 |
_c45394 _d45394 |
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