| 000 | 00931nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20160414150625.0 | ||
| 008 | 160414b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259026850 | ||
| 028 | _a:Dopnated by Management Dept. | ||
| 082 | _a659.144 BEL | ||
| 100 |
_aBelch, George E _aBelch, Michael A _aPurani , Keyoor |
||
| 245 |
_aAdvertising and Promotion, _b:An Integrated Marketing Communication Perspective _c/ George E Belch [ at al ] |
||
| 260 |
_aNew Delhi _b:MGH _c2015 |
||
| 300 |
_axliii, 1016p. _b24cm. |
||
| 365 | _bDonated | ||
| 655 | _aManagement | ||
| 655 | _aAdvertising & public relations | ||
| 655 | _a Internet advertising. | ||
| 655 | _aAdvertising. | ||
| 655 | _aInteractive multimedia. | ||
| 655 | _aBelch, George E ,Belch, Michael A Purani , Keyoor | ||
| 655 | _aand Advertising and Promotion,:An Integrated Marketing Communication Perspective | ||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c45740 _d45740 |
||