000 01159nam a22002177a 4500
005 20180523140454.0
008 180523b xxu||||| |||| 00| 0 eng d
020 _a9789332511170
028 _aVariety Books Publishers Distributors
_b:2/22, Ansari Road, New Delhi
_cIM1705
_d02/05/2018
082 _a658.872 CHA
100 _aDave Chaffey.
245 _aE-business and e-commerce management
_b: strategy, implementation and practice.
_c/ Dave Chaffey.
260 _aHarlow, England
_b: FT Prentice Hall
_c, 2009.
300 _axxx,733p.
_c:24cm.
365 _b849
505 _aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
520 _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
655 _aManagement.
_bBusiness enterprises
_bElectronic commerce.
_bE-commerce.
700 _aDave Chaffey.
942 _cBOOK
999 _c49401
_d49401