000			02307nam a22002297a 4500
005			20180601122626.0
008			180601b xxu||||| |||| 00| 0 eng d
020			_a9780415219730
028			_aInternational Book Distributors _b;Flat No.17,Prakash Apartments ,5 Ansari Road ,Daryaganj New Delhi-110002 _c;112268 _d;18/05/2018
082			_a658.834082 CAT
100			_aMiriam Catterall _a; Pauline Maclaran _a; Lorna Stevens
245			_aMarketing and feminism _b : current issues and research _c/Miriam Catterall; Pauline Maclaran; Lorna Stevens
260			_aLondon _b: Routledge _c, ©2000.
300			_axiv, 282 p. _c ; 23 cm.
490			_aRoutledge interpretive marketing research series
505			_aIntroduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.
520			_aThe best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice
650			_aManagement
655			_aMarketing _bWomen consumers
700			_aMiriam Catterall; Pauline Maclaran; Lorna Stevens
942			_cBOOK
999			_c49465 _d49465