000			01863nam a22002417a 4500
005			20181102123309.0
008			180927b xxu||||| |||| 00| 0 eng d
020			_a9780072510249
028			_aVariety Books Publishers Distributors _b;B-10,Street No-2,West Vinod Nagar,Delhi-110092 _c;IM2139 _d;11/09/2018
082			_a658.84 RAY
100			_aJeffrey F Rayport _a; Bernard J Jaworski
245			_aIntroduction to e-commerce _c/Jeffrey F Rayport
260			_aBoston _b: McGraw-Hill/Irwin marketspaceU _c, ©2002.
300			_axxxviii, 664 pages _b: illustrations _c; 27 cm
365			_b1786
490			_aMcGraw-Hill/Irwin/marketspaceU series in e-commerce
505			_a McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce -- pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet -- pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics -- pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce -- pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders -- pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage.
520			_aThis text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
650			_aManagement
655			_aElectronic commerce. _bInternet marketing
700			_aBernard J Jaworski
942			_cBOOK
999			_c50313 _d50313