000			01866nam a22002177a 4500
005			20181205153534.0
008			181113b xxu||||| |||| 00| 0 eng d
020			_a9788132117919
028			_aAtlantic Publishers & Distributors (P)Ltd. _b;7/22,Ansari Road,Daryaganj ,New Delhi-110002 _c;1085421 _d;01/11/2018
082			_a346.73048 RYD
100			_aRodney D Ryder; _aRodney D Ryder; Ashwin Madhavan
245			_aIntellectual Property and Business _b : the Power of Intangible Assets. _c/Rodney D Ryder; Ashwin Madhavan
260			_aLos Angeles _b: SAGE Publications _c, 2014.
300			_a319 pages _c;22 cm.
365			_b625
505			_a Cover; Contents; Preface; Acknowledgments; 1 -- The Intangible Landscape-Understanding Core Concepts; 2 -- Intellectual Property Approaches and Strategies; 3 -- Intellectual Property-Defending Position; 4 -- Intellectual Asset Management; 5 -- Brand Protection and Management; 6 -- Intellectual Property Risk Management; 7 -- Intellectual Property Licensing; 8 -- Franchising-Understanding the Mechanism; 9 -- Royalty and Intellectual Property; 10 -- Intellectual Property Valuation; Glossary; Index; About the Authors.
520			_a Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
650			_aEconomics
655			_aLAW -- Administrative Law & Regulatory Practice. _bIntellectual property
942			_cBOOK
999			_c50389 _d50389