000 01681nam a22002177a 4500
005 20181126155726.0
008 181114b xxu||||| |||| 00| 0 eng d
020 _a9780241257548
028 _aVariety Books Publishers Distributors
_b;B-10,Street No-2,West Vinod Nagar New Delhi-1100092
_c;IM2258
_d;06/11/2018
082 _a153.35 BON
100 _aEdward De Bono
245 _aLateral thinking
_b : a textbook of creativity
_c/Edward De Bono
260 _aLondon ; New York
_b : Penguin Books
_c, 1990.
300 _a260 pages
_b : illustrations
_c; 20 cm
365 _b349
505 _aIntroduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- THe generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgement -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/ problem solving/ design -- Summary.
520 _a Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
650 _aManagement
655 _aCreative thinking
_bThought and thinking
942 _cBOOK
999 _c50403
_d50403