000			01528nam a22002417a 4500
999			_c50463 _d50463
005			20190415115937.0
008			181127b xxu||||| |||| 00| 0 eng d
020			_a9781138232938
028			_aAtlantic Publishers & Distributors (P)LTD. _b;7/22,Anasri Road, Daryaganj,New Delhi-110002 _c;1086201 _d;19/11/2018
082			_a302.2 CHA
100			_aDaniel Chandler
245			_aSemiotics _b : the basics _c/Daniel Chandler
250			_a 3rd edition
260			_aLondon ; New York _b: Routledge _c, ©2017.
300			_axx,331 Pages _c;22 cm.
365			_b1182
505			_a Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
520			_a This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis?
650			_aSocial sciences
655			_a Social interaction _bSemiotics.
700			_aDaniel Chandler
942			_cBOOK