000 02447nam a22002297a 4500
005 20181128112241.0
008 181127b xxu||||| |||| 00| 0 eng d
020 _a9781581157628
028 _aAtlantic Publishers & Distributors (P)LTD.
_b;7/22,Anasri Road, Daryaganj,New Delhi-110002
_c;1086201
_d;19/11/2018
082 _a686.22 WHI
100 _aAlex White
245 _aThe Elements of Graphic Design
_b : Space, Unity, Page Architecture, and Type
_c/Alex White
260 _aNew York, NY
_b: Allworth Press
_c, 2011
300 _avii, 215 pages
_c; 26 cm.
365 _b1621
505 _a pt. 1. Space -- Space is emptiness -- Symmetry and asymmetry -- The historical development of space: Five timelines -- pt. 2. Unity -- Unity and space -- The seven design components -- How to use the seven design components -- pt. 3. Page architecture -- The page as visual structure -- Connecting elements and pages -- Three-dimensional space -- pt. 4. Type -- Listening to type -- Typographic technicalities -- Display type -- Text type.
520 _a This design book has been revised and expanded to feature a new dimension of ideas to thinking about graphic design relationships. It is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this resource. It also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This work provides designers, art directors, and students with an approach to successful design. The author, a veteran designer and educator has assembled information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover his four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. The book offers a new way to think about and use the four design elements, with an aim to inspire better design.
650 _aPrinting
655 _aGraphic design (Typography)
_bType and type-founding.
700 _aAlex White
942 _cBOOK
999 _c50470
_d50470