000			02809nam a2200241Ia 4500
005			20190118105405.0
008			181213s9999 xx 000 0 und d
020			_a9781856698948
028			_a: International Book Distrubutors _b.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002 _c112991 _d30/11/2018
082			_a741.6 EVA _223
100			_aEvamy, Michael
245			_aLogotype _c/Michael Evamy
260			_a,London _b:Laurence King Publishing _c,2012
300			_a:336 pages _b:llustrations (some color) _c;24cm.
365			_b2776.00
505			_a Logotype; Contents, page 1; Contents, page 2; Introduction; It's all in the font; Sans serif; Title case; All upper case; All lower case; Serif; Title case; All upper case; Mixed case; Small/large; Mixed font; Modular and grid-based; Superbold; Stencil; Cursive; Handwritten; Outline; Inline and multilinear; Blurred/repeated; 3-D; Retro; More or less; Flourishes; Rules and dividers; Cropped; Negative space; Missing parts; Minimal; Alternative arrangements; Rotated; Slanted; Circular; Multilayered; Reflection and inversion; Word/monogram lock-ups; Colourful characters; Single-letter marks A-Z. Linked lettersIn a word; Typographic marks; Dots and full stops; Slashes; Ampersands; Underlined; Other punctuation; Numerical and mathematical; Carriers & corners; Letter carriers; Carriers ; Circles; Squares; Rectangles; Other shapes; Frames; East; Chinese; Arabic; Hebrew; Bilingual; Symbolic; Windows and patterns; Illustrative characters; Combination marks; Client Index; Designer Index; Sector Index; Dedication and acknowledgements.
520			_aLogotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world?s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.--Provided by publisher
650			_aART -- Techniques -- Drawing.
650			_aGraphic arts
650			_aLogos (Symbols) -- Design.
655			_bGraphic arts
942			_cBOOK
999			_c50606 _d50606