000			01788nam a2200253Ia 4500
005			20190118110235.0
008			181213s9999 xx 000 0 und d
020			_a9781616894863
028			_a: International Book Distrubutors _b.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002 _c112991 _d30/11/2018
082			_a741.60924 RAN _223
100			_aRand, Paul
245			_aPaul Rand, a designer's art. _c/Paul Rand
260			_a,New Haven _b:Yale University Press _c,2000
300			_a:xiv, 239 pages _b:illustrations (some color) _c;24cm.
365			_b2461.00
505			_aArt for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old neue typografie -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Ce?zanne -- Politics of design -- Integrity and invention.
520			_aPaul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art
650			_a Commercial art.
650			_aCommercial art.
650			_aDesign.
650			_aGraphic arts
655			_bGraphic arts
942			_cBOOK
999			_c50619 _d50619