000 02494nam a22003377a 4500
999 _c50726
_d50726
005 20190415104254.0
008 190117b xxu||||| |||| 00| 0 eng d
020 _a9781119312567
028 _a:Atlantic Publishers & Distributors
_b:7/22 Ansari Road Darya Ganj New Delhi
_c:1088841
_d:08/01/19
028 _a:International Book Distributors
_b;Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi
_c:113147
_d:18/01/2019
082 _27th Ed.
_a686.224 CAR
100 _aCarter, Rob
245 _aTypographic design
_b: form and communication
_c/ Rob Carter
260 _aNew Jersey
_b: John Wiley & Sons, Inc.,
_c2015
300 _aix, 341 pages
_c26cm.
365 _b5197
365 _b4903
500 _aMachine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits
505 _aThe evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography on screen -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.
520 _aPrecise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the
650 _aManufacture
650 _aPrinting & related activities
650 _aGraphic design (Typography)
650 _aDESIGN -- Graphic Arts -- General.
700 _a Carter, Rob
700 _aMaxa, Sandra,
700 _aMeggs, Philip B
700 _aDay, Ben
700 _aSanders, mark
942 _cBOOK