000			01388nam a22003617a 4500
005			20220323112705.0
008			190625b ||||| |||| 00| 0 eng d
020			_a9789332587106
028			_a:Donated from KOMAL BINDRA (2010120018)
082			_a658.8 GUP
100			_aGupta, Prachi
245			_aMarketing Management _c/ Prachi Gutpa {at all }
260			_aNoida _b:Pearson Education _c@2018
300			_axiii, 23.6p _c24cm. _bE.7 Different pages
365			_bDonated
520			_aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
650			_aManagement
650			_aMarketing -- Management.
650			_aMarketing -- Gestion.
650			_aCustomer Value
650			_aConsumer Behaviour
700			_aGupta, Prachi
700			_aAggarwal, Ashita
700			_aMajra, Hufrish
700			_aJacob Isaac
700			_aJain, Varsha
700			_aKrishna, G radha
700			_aNarang, Ritu
700			_aVenkatesh, Shanthi
700			_aPaul A Suresh
700			_aGoswami, Susobham
942			_cBOOK
999			_c51365 _d51365