000			01196cam a2200241 a 4500
999			_c51464 _d51464
005			20190718110700.0
008			091005s2010 enka b 001 0 eng
020			_a9780415442732
020			_a0415442737
042			_apcc
082	0	0	_a659.1019 FEN _222
100	1		_aFennis, Bob Michaël,
245	1	4	_aThe psychology of advertising / _cBob M. Fennis and Wolfgang Stroebe.
260			_aHove, East Sussex ; _aNew York : _bPsychology Press, _c©2010.
300			_axi, 329 p. : _bill. ; _c26 cm.
505	0		_aSetting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
650		0	_aAdvertising
650		0	_aConsumers
700	1		_aStroebe, Wolfgang.
942			_cBOOK
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg