000			01366cam a22002294a 4500
999			_c56625 _d56625
005			20210802105405.0
008			020722s2003 maua b 001 0 eng
020			_a9781578518265
028			_aBrijwasi Book Distributors _bNew Delhi _cBW/005792 _d17/03/2020
042			_apcc
082	0	0	_a658.834 ZAL _221
100	1		_aZaltman, Gerald.
245	1	0	_aHow customers think : _bessential insights into the mind of the market / _cGerald Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _c©2003.
300			_axxii, 323 p. : _bill. ; _c25 cm.
505	0		_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650		0	_aConsumer behavior
650		0	_aConsumers
650		0	_aMarketing
650		0	_aCreative thinking.
942			_cBOOK