000			01815nam a22002897a 4500
999			_c56745 _d56745
005			20200824123305.0
008			200824b ||||| |||| 00| 0 eng d
020			_a9780393353341
028			_a:International Book Distributors _b:Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi _c:115449 _d:29/06/2020
082			_a338.766 ELM
100			_aElmore, Bartow J.
245			_aCitizen Coke _b : the making of Coca-Cola capitalism _c/ Bartow J Elmore
260			_aNew York _b : W.W. Norton & Company, _c2015
300			_aix,416p. _c22cm.
365			_b1340
505			_aPrologue : A creation myth of Citizen Coke -- Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue : Sustaining Coke's future?
520			_aPresents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
650			_aEconomics
650			_aProduction
650			_a338 Production
650			_aSoft drink industry -- United States
650			_aSustainable development.
650			_aCorporate Social Responsibility
650			_aFörenta staterna
700			_aElmore, Bartow J.
942			_cBOOK