| 000 | 00881nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c56872 _d56872 |
||
| 005 | 20201110151506.0 | ||
| 008 | 201110b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587106 | ||
| 082 |
_222 _a658.8 GUP |
||
| 100 | _aGupta Prachi | ||
| 245 |
_aMarketing Management _bIndian Cases |
||
| 260 | _bPearson India | ||
| 300 |
_aVP _c21cm |
||
| 520 | _aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia | ||
| 650 | _aMarketing | ||
| 650 | _aConsumer behavior | ||
| 650 | _aCases | ||
| 700 | _aIsaac Jacob | ||
| 700 | _aVarsha Jain | ||
| 700 | _aAshita Aggarwal | ||
| 700 | _aHufrish Majra | ||
| 942 | _cBOOK | ||