000			02013nam a22002897a 4500
999			_c56876 _d56876
005			20211005123946.0
008			201118b ||||| |||| 00| 0 eng d
020			_a9781138607354
028			_a:Variety Books Publishers & Distributors _b:B-10 Street No 2 West Vinod Nagar Delhi 110092 _c:IM2796 _d:22/10/2020
082			_a658.816 NAG
100			_aNagle, Thomas T
245			_aThe strategy and Tactics of Pricing _b: a guide to Growing more Profitably _c/ Thomas T Nagle
250			_a6th Ed.
260			_aNew York _b:Routledge Taylor & Frances Group _c2017
300			_axx, 331p. _c24cm.
365			_b795
490			_aPrentice-Hall series in marketing.
505			_a1. Strategic Planning -- 2. Costs -- 3. Financial Analysis -- 4. Customers -- 5. Competition -- 6. Pricing Strategy -- 7. Life Cycle Pricing -- 8. Value-Based Sales and Negotiation -- 9. Segmented Pricing -- 10. Pricing in the Marketing Mix -- 11. Channel Strategy -- 12. Competitive Advantages -- 13. Measuring Perceived Value and Price Sensitivity -- 14. Ethics and the Law
520			_aPractical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce.
650			_aMangement
650			_aPrix -- Fixation.
650			_aMarketing -- Decision making.
650			_a85.40 marketing.
700			_aNagle, Thomas T.
700			_aMuller, Georg
942			_cBOOK