000 00586cam a2200217 a 4500
999 _c56905
_d56905
005 20201208103735.0
008 120712s2013 njua b 001 0 eng
020 _a9788126563531
042 _apcc
082 0 0 _a658.83
_223
100 1 _aAaker, David A.
245 1 0 _aMarketing research /
_cDavid A. Aaker ... [et al.].
250 _a11th ed.
260 _aHoboken, NJ :
_bJohn Wiley & Sons,
_c©2013.
300 _axiv, 647 p. :
_bill. ;
_c27 cm.
650 0 _aMarketing research.
700 _aKumar, V
700 _aDay, George S
700 _aLeone,Robert P
942 _cBOOK