| 000 | 02582nam a22003017a 4500 | ||
|---|---|---|---|
| 005 | 20220323123359.0 | ||
| 008 | 220323b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789353161194 | ||
| 028 | _a:Donated from KOMAL BINDRA (2010120018) | ||
| 082 | _a658.0072 COO | ||
| 100 | _aCooper, Donald R | ||
| 245 |
_aBusiness Research Methods _c/ Donald R Cooper |
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| 260 |
_aNew Delhi _b:Mcgraw Hill Publication _c@2019 |
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| 300 |
_axxiv, 868p _c24cm. |
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| 365 | _bDonated | ||
| 500 | _aSystem requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. | ||
| 505 | _aPart I: Introduction to Business Research -- 1 Research in Business -- 2 Thinking Like a Researcher -- 3 The Research Process: an overview -- 4 Business Research Requests and Proposals -- Appendix 4a: Covering Kids RFP -- 5 Ethics in Business Research -- Part II: The Design of Research -- 6 Research Design: An Overview -- 7 Secondary Data Searches -- 8 Qualitative Research -- 9 Observation Studies -- 10 Surveys -- 11 Experiments and Test Markets -- Appendix 11a: Complex Experimental Designs -- Part III: The Sources and Collection of Data -- 12 Measurement -- 13 Measurement Scales -- 14 Questionnaires and Instruments -- Appendix 14a: Crafting Effective Measurement Questions -- Appendix 14b: Pretesting Options and Discoveries -- 15 Sampling Concepts -- Appendix 15a: Determining Sample Size -- Part IV: Analysis and Presentation of Data -- 16 Data Preparation and Analysis -- Appendix 16a: Describing Data Statistically -- 17 Exploring, Displaying, and Examining Data -- 18 Hypothesis Testing -- 19 Measures of Association -- 20 Multivariate Analysis: An Overview -- 21 Presenting Insights and Findings: Written and Oral Reports -- Case abstracts -- Appendices -- A Focus Group Discussion Guide -- B Nonparametric Significance Tests -- C Selected Statistical Tables. | ||
| 520 | _aPart I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary. | ||
| 650 | _aManagement | ||
| 650 | _aIndustrial management -- | ||
| 650 | _aManagement -- Research. | ||
| 650 | _aMeasurement | ||
| 650 | _aMeasurement Tools | ||
| 700 | _aCooper, Donald R | ||
| 700 | _aSchindler, Pamela S | ||
| 700 | _aSharma J K | ||
| 942 | _cBOOK | ||
| 999 |
_c58935 _d58935 |
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