000			02882nam a22003137a 4500
005			20220909121921.0
008			220411b |||||||| |||| 00| 0 eng d
020			_a9780521195331
028			_a:Zafaa Books & Distributors _b:313/56F 49A, Anand Nagar Inderlok Delhi 110035 _c:ZBD0020 _d:04/04/2022
082			_a303.4833 EAS
100			_aEasley, David;
245			_aNetworks, Crowds, and Markets _b: reasoning about a highly connected world _c/ David Easley
260			_aNew York : _b Cambridge University Press _c. ©2010
300			_axv, 727p _c27 cm
365			_b5234
505			_a Graph theory and social networks graphs. Strong and weak ties -- Networks in their surrounding contexts -- Positive and negative relationships -- Game theory. Games -- Evolutionary game theory -- Modeling network traffic using game theory -- Auctions -- Markets and strategic interaction in networks. Matching markets -- Network models of markets with intermediaries -- Bargaining and power in networks -- Information networks and the World Wide Web. The structure of the Web -- Link analysis and Web search -- Sponsored search markets -- Network dynamics: Population models Information cascades -- Network effects -- Power laws and rich-get-richer phenomena -- Network dynamics: Structural models. Cascading behavior in networks -- The small-world phenomenon -- Epidemics -- Institutions and aggregate behavior. Markets and information -- Voting -- Property rights.
520			_a"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.
650			_aSocial Sciences
650			_aSocial processes
650			_aSocial networks.
650			_aGraph theory.
650			_aSocial Support
650			_aWeb -- Aspect social.
650			_aInternet -- Aspect social.
650			_aTelekommunikation.
700			_aEasley, David;
700			_aKleinberg, Jon
942			_cBOOK
999			_c59107 _d59107