000			01741nam a22002897a 4500
005			20221201120936.0
008			221201b |||||||| |||| 00| 0 eng d
020			_a9780240806822
028			_a: Donated
082			_a791.440 PER
100			_aPerebinossoff, Philippe.
100			_aGross, Brian.
100			_aGross, Lynne S.
245			_aProgramming for TV, radio, and the Internet _b : strategy, development, and evaluation. _c/ Philippe Perebinossoff.
260			_a, Amsterdam _b: Focal Press _c, ©2005.
300			_axx, 324 pages _b : illustrations _c: 26cm.
365			_bDonated
505			_a 1. The history of programming 2. Sources of television programming 3. Sources of radio and Internet programming 4. Development 5. Testing 6. Elements of successful programming 7. Influences on television programming 8. Influences on radio and Internet programming 9. Scheduling strategies for television 10. Scheduling strategies for radio and the Internet 11. Program evaluation 12. Changing and canceling programs 13. Programming ethics
520			_aWhere do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer.
650			_aBroadcasting Planning
650			_aÉmissions radiophoniques Planification
650			_aRadio programs Planning
650			_aTelevision programs Planning
650			_aWebcasting Planning
700			_aPhilippe Perebinossoff.
942			_cBOOK
999			_c59786 _d59786