000			02281nam a22002777a 4500
005			20230113110614.0
008			230113b |||||||| |||| 00| 0 eng d
020			_a9789352138241
028			_a: Amazon.in _b: Shroff Publishers, B-102, Railway Commercial Complex, Sector3, Mumbai, 400705 _c: QWWC-19914 _d: 31/12/2022
082			_a745.4 WHA
100			_aWhalen, John.
245			_aDesign for how people think _b: using brain science to build better products. _c/ John.Whalen.
260			_a, Sebastopol, CA _b: O'Reilly Media, Inc. _c, 2019.
300			_axx, 216 pages _b : illustrations (some color) _c: 24cm.
365			_b900
505			_aRethinking "the" experience The six minds of experience In the blink of an eye: vision, attention, and automaticity Wayfinding: where am I? Memory/semantics Language: I told you so Decision making and problem: enter consciousness, stage left Emotion: logical decision making meets its match Exposing secrets User research: contextual interviews Vision: are you looking at me? Language: did they just say that? Wayfinding: how do you get there? Memory: expectations and filling in gaps Decision making: following the breadcrumbs Emotion: the unspoken reality Putting the six minds to work in your designs Sense-making Putting the six minds to work: appeal, enhance, awaken Succeed fast, succeed often
520			_aUser experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
650			_aDesign
650			_aCreative thinking
650			_aCustomer relations
650			_aWeb sites Design
650			_aIndustrial design
650			_aProduct design
700			_aJohn Whalen.
942			_cDSG
999			_c59903 _d59903