000			02013nam a22002417a 4500
003			SNU
005			20230413235541.0
008			230413b |||||||| |||| 00| 0 eng d
020			_a9781408250273
020			_a9780273694502
082			_22nd _a658.56 BAK
100			_aBaker, Michael.
100			_aHart, Susan.
245			_aProduct Strategy and Management / _cMichael Baker and Susan Hart
260			_aHarlow : _bPearson Education, Limited, _c2007.
300			_axviii, 542 p.
520			_aFrom new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650			_aProduct management
650			_aNew products-Management-Case studies
650			_aCase studies
856			_uhttps://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5186176&query=+Product+Strategy+and+Management _zeBook
942			_2ddc _cER
999			_c60172 _d60172