000			01767nam a22002777a 4500
005			20230713114942.0
008			230713b |||||||| |||| 00| 0 eng d
020			_a9789352865284
028			_a: Donated by Hostel
082			_a658.84 KEE
100			_aKeegan, Warren J.
100			_a; Green, Mark C.
100			_a; Keegan, Warren J.
245			_aGlobal marketing _c/ Warren J Keegan.
250			_a: 9th.
260			_a, New Delhi _b: Pearson India _c, 2018.
300			_a624p. _c: 30cm.
365			_bDonated
520			_a"Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment."
650			_aExport marketing
650			_aMarketing international
650			_aInternationale marketing
650			_aGlobal marketing.
700			_a Warren J Keegan.
942			_cBOOK
999			_c60637 _d60637