000			03081nam a22002417a 4500
005			20230905113446.0
008			230905b |||||||| |||| 00| 0 eng d
020			_a97833199994550
028			_a: Raghav Books Pvt. Ltd. _b: A-184, A, Nand Gram, Ghaziabad, UP.
082			_a658.816 SIM
100			_aSimon, Hermann.
100			_a; ; Fassnacht, Martin.
245			_aPrice management _b: strategy, analysis, decision, implementation _c/ Hermann Simon.
260			_a, Switzerland _b: Springer _c, 2019.
300			_axviii,558p. _c: 26cm.
365			_b5585
520			_aIn this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management "This book is truly state of the art and the most comprehensive work in price management."--Prof. Philip Kotler, Kellogg School of Management, Northwestern University "This very important book builds an outstanding bridge between science and practice." - Kasper Rorsted, CEO, Adidas "This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty."
650			_aMarketing
650			_aPricing
650			_aPrix Fixation
700			_aHermann Simon.
942			_cBOOK
999			_c60801 _d60801