000			01922nam a22002537a 4500
005			20230927123644.0
008			230927b |||||||| |||| 00| 0 eng d
020			_a9780803955462
028			_a: Zafaa Book & Distributors _b: 313/56F, 49A, Anand Nagar, Inderlok, Delhi. _c: ZBD0180 _d: 25/09/2023
082			_a658.802 CHO
100			_aChonko, Lawrence B.
245			_aEthical decision making in marketing _c/Lawrence B Chonko.
260			_a, Thousand Oaks _b; SAGE Publications _c, ©1995.
300			_a xi, 315 pages _b: illustrations _c; 24 cm.
365			_b7000
505			_aEthics, business, and marketing Conflict: the root of ethical problems Decision making when ethical considerations are involved The work environment and ethical decisions How marketers have responded to ethical problems Ethics and marketing information decisions Ethics and product decisions Ethics and pricing decisions Ethics and advertising decisions Ethics and selling decisions Ethics and distribution decisions
520			_aDaily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations.
650			_aMarketing
650			_aMarketing Ethics
650			_aEthische aspecten
650			_aMarketing Decision making Moral and ethical aspects
700			_aLawrence B. Chonko
942			_cBOOK
999			_c60871 _d60871